Valentino is an Italian fashion house founded in Rome in 1959 by designer Valentino Garavani. His exquisite evening gowns won over clients such as Audrey Hepburn, Elizabeth Taylor, Sophia Loren and Jackie Kennedy, who married Aristotle Onassis in a Valentino dress. The designer is so well known for his red creations that the particular shade came to be called "Valentino red".

The brand's first fragrance was released in 1978, and since 2019 Valentino perfumes have been developed by L'Oréal. Today's most loved collection is Born in Roma, inspired by the Roman spirit and the fashion house's iconic cabarets. It includes the women's Donna Born in Roma and the men's Uomo Born in Roma, as well as their versions Intense, Yellow Dream, Green Stravaganza, Extradose and Coral Fantasy.

Other fragrances from the brand include Voce Viva and Voce Viva Intensa, Valentino Donna and Valentino Uomo. Valentino perfumes combine Roman class with a modern, bold character.