Benetton is an Italian fashion brand founded in 1965 in Ponzano Veneto by the siblings Luciano, Giuliana, Gilberto and Carlo Benetton. Its story began when Luciano sold his accordion and his bicycle to buy a second-hand knitting machine for his younger sister, on which Giuliana knitted the first colorful sweaters. They sold so well that in 1966 the brand's first store opened in Belluno. You can read more in our article The History of the Benetton Brand.

Under the name United Colors of Benetton, the brand became a symbol of diversity, and its bold advertising campaigns, created by photographer Oliviero Toscani, traveled around the world. Today Benetton offers clothing, accessories and perfumes, with its first fragrance, Colors de Benetton, launched in 1987.

Benetton fragrances are light, fresh and very affordable, ideal for everyday wear and for young people. They include the Colors collection, Sisterland and the men's line We Are Tribe, with versions such as Intense and Cool. The brand's perfumes were created with the participation of perfumers such as Emilie Coppermann and Olivier Pescheux.