Joop! is a German fashion brand created by the designer Wolfgang Joop, born in 1944 in Potsdam. Before turning to fashion he worked as a fashion illustrator and journalist, and in the 1980s he founded his own brand, known for bold, sensual and luxurious collections. Today Joop! offers clothing, accessories, eyewear and perfumes.

The brand's first perfume, Joop! Femme, was released in 1987, and two years later came the legendary Joop! Homme (1989), created by Michel Almairac. With its vivid pink color, sweet oriental composition and outstanding longevity, it became one of the most recognizable men's fragrances of the 1990s. Today the family includes Homme Wild, Homme Absolute and Homme Neon Edition.

Other fragrances from the brand include Joop! Jump, Joop! Go and Joop! Wow!. Joop! perfumes are bold, long-lasting and offer an excellent balance between quality and price.