Abercrombie & Fitch is an American brand founded in 1892 in New York by David Abercrombie as a store for hunting, fishing and camping gear. Shortly afterward the lawyer and passionate traveler Ezra Fitch joined him, and in 1904 the company took its present name. The symbol of the brand is the moose, which still adorns its logo today.

After years of change, Abercrombie & Fitch became one of the most popular brands for youthful, casual clothing in the USA and around the world. Its best-known fragrance is the men's Fierce (2002), which for years was sprayed in the brand's stores and became its scented signature.

Today Abercrombie & Fitch perfumes are developed by Inter Parfums. Among the most loved are First Instinct and its versions Extreme and Sheer, Naturally Fierce and Away. The brand's fragrances are fresh, clean and effortless, ideal for an active lifestyle.